why collaborate in agrifood?

Innovation in AgriFood is accelerating. Corporates cannot do it alone anymore, and collaboration is needed to find and build solutions as an answer to today’s complex food system and provide enough food to the growing global population. Rockstart combines the creative energy of startups with the execution power and large networks of corporates to drive new ingenious solutions together. Rockstart corporate programs are customized to boost collaboration between startups and corporates, driving faster access to co-creation, commercial partnerships, and investment. Rockstart has experience in designing and executing tailored programs for giants in the agrifood industry, such as Maersk and Lely.



Roy de Weerd

Ecosystems Director


Feed the Future by Lely

Years Active: 2019 – present


Feed the Future by Lely is the first cross-industry innovation challenge for startups to revolutionise dairy farming. The challenge calls to the next generation of tech pioneers to innovate and feed the dairy industry with technology solutions. By exchanging cross-industry knowledge between Lely and the startups, the Feed the Future challenge seeks to find new tech innovations, still unknown to the dairy industry, which can be applied to the farming process of thousands of dairy farmers worldwide.

The first edition of Feed the Future ran in November 2019. Here you can read more about the experiences of the startups in the first edition and how Feed the Future helped their development.


Website | Video


“We devote a lot of time to develop innovation, but we cannot do this by ourselves. Rockstart well exceeded our expectations. They helped us to connect to the global startup ecosystem and strengthen the foundation for collaboration and open innovation at Lely.”


Andre van Troost
CEO at Lely

case studies

Foodtrack by Maersk

Year Active: 2018


FoodTrack by Maersk is an intensive one-month program for selected startups to run for an equity investment from Maersk Growth, the venturing arm of A.P. Moller – Maersk. The Danish transport and logistics company is looking for startups with solutions to reduce food losses along the supply chain. During the equity-free program, Maersk Growth is ready to leverage the company’s expertise, networks and brands for the startups’ growth. The Rockstart mentors and trainers provide the necessary support to help the startups building their investment case presented on the final day of the program: Demo Day.

The first edition of FoodTrack ran in July 2018 with 10 startups, and the second edition took place in December 2018 with 7 startups participating.




“Rockstart is a solid partner; our collaboration provided us the right entrance into the world of startups. Rockstart designed a programme that allowed us to learn, experiment and successfully collaborate with startups. The FoodTrack programme has exceeded our expectations.”


Peter Jorgensen
Venture Partner at Maersk Growth

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