Carmen Ferri

FoodTrack by Maersk announces startups for second edition

FoodTrack by Maersk has released the names of the seven startups joining the second edition of the program. These startups include packaging technologies that seek to prolong the shelf life of fresh produce, marketplaces connecting farmers directly with retailers, IoT solutions to dry, store and cool fresh produce and advanced analytics to optimize food supply chains. These startups will be in the running for an equity investment by Maersk’s venture arm, Maersk Growth.

After the great success of the first edition of FoodTrack, Maersk opened applications for the second edition of FoodTrack by Mearsk at the start of September. With a focus on solutions for addressing food lost at the early stages of the supply chain, 142 startups applied and were evaluated for the program by Maersk and Rockstart. From these applications, the top seven startups were selected from across the globe to take part in the program.

There are four themes for the program. These being – packaging and preservation, B2B marketplaces, innovative infrastructures, and data analytics. Maersk Growth selected two startups within leading technologies for each theme. With Maersk, we were incredibly impressed with the progress many of the startups entering the program have already made. This includes market validation of their technologies and rapid growth in short timeframes, as well as the deep industry experience and business acumen of some of the teams. The seven selected startups will join Maersk Growth’s offices in Copenhagen for one month from November 14th to December 13th. The program ends with a Demo Day where the startups will get the chance to pitch for an opportunity to receive investment from Maersk Growth. “The purpose of FoodTrack by Maersk is not to offer training; it’s us investing. During the program we use the opportunity of having four weeks together with the startups to consider team, solution, fit with Maersk and several other aspects – all forming part of our investment due diligence and decision-making process. This process is unique and enables both parties to become comfortable with what each party brings to the table in an investment,” says Peter Votkjaer Jorgensen, Venture Partner at Maersk Growth.

To find out more about the program and the highlights of the first program, read here.

FoodTrack by Maersk’s startups:

AgVoice (USA)
Voice recognition software for capturing data – form filling & metadata analytics – by using proprietary analytics and processing of raw voice during human inspections.

FreshLand (Denmark)
B2B/B2C marketplace shortening and digitizing the food supply chain base by connecting farmers directly with retailers and consumers.

FruitsApp (Italy)
B2B marketplace for fresh products with integrated global logistics, using algorithms to match demand and supply and forecasting price fluctuations.

iFood Packaging Systems (USA)
The company develops a packaging technology that seeks to prolong the shelf life and increase the safety and vitality of food products.

InspiraFarms (UK)
InspiraFarms supplies energy-efficient refrigerated storage machinery with modular structures to clients in the fresh produce export industry in emerging markets.

Lettuce Box (USA)
SaaS solution providing simulated product temperatures through the supply chain enabling companies to better assess the impact of storage temperatures on products.

Startchy (Lebanon)
Startchy innovates a new biotechnology creating 100% natural edible coating solutions to extend the shelf life of fruits and vegetables.

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