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Julie Donders

An Organization’s Point of Reference Should Be What is Going On In the Marketplace, Not Just Inside the Company

Keep an “Outside-In” Perspective

An organization will loose its way when the management is too focused on the technology, product development, and internal politics of your business.

An Organization’s Point of Reference Should Be What is Going On In the Marketplace, Not Just Inside the Company

The needs of the market change fast. Companies that ignore the signs may find the product they are creating is no longer the product their customers want to buy. When you look at a business from the outside in, you can stay aware of the changing landscape, and how your business fits into it.

The Definitive Drucker: Challenges For Tomorrow’s Executives — Final Advice From the Father of Modern Management by Elizabeth Haas Edersheim summarizes the most popular ideas presented by Peter Drucker. Peter Drucker wrote 39 books and is regarded as the founding father of modern business management.

Read The Startup Daily for more great ideas from great books.



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