If your team is dedicated to turning your startup into a high-growth company that drives positive change, Rockstart Energy is a radical opportunity to propel your startup forward. In short, we have the capital to fund up to € 2 million in your startup (up to series B), and just as important: we help address the most difficult challenges that your startup faces from a commercial perspective. From experience, we know that most startups face challenges in several key areas when launching their product on the market and trying to grow:
– Defining the right pricing model. Is your product too expensive or are you charging too little? In our experience, most startups begin modestly, resulting in prices that are too low rather than too high. This is a problem because it could mean that a startup has a negative LTV / CAC ratio. Of course we know it’s hard to charge a significant price for your product when it isn’t completely doing everything your customer wants. We help you define the right pricing model for your startup and find tailor made solutions to the challenges we just mentioned.
– Moving from pilots to actual customers. These days it’s not very hard to get a corporate/company to commit to making a budget available for a pilot, but turning that pilot into a full scale implementation is a challenge, and takes time and can often lead nowhere. We help you build a strategy that turns pilots into customers, and decide which pilot customers to focus on and which are a waste of time.
– Identifying the ideal market segment(s) for your product. You have one customer in a specific segment of the market, but your product could also fit multiple other segments. You’re trying to approach multiple segments at the same time but have difficulty getting major traction. How do you decide which segment to focus on without spreading yourself too thin? We help explore whether it is best for you to focus or address multiple segments at the same time and, if this is the case, help you with relevant connections.
These are just a few examples of the type of questions that Rockstart Energy helps its portfolio companies with, and we do this in three ways. First, with the support of the Rockstart team, who have extensive experience helping startups overcome specific hurdles. We also provide hands-on support through our extensive mentor, partner, and investor network and third through customized curriculum that provides fast validation opportunities and hands-on access to experts in the Energy and startup field. And finally, but not less important, Rockstart Energy offers follow-on investments (as a co-investor) up to series B.