Smart Energy




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Do you have a running business in energy and make your first revenue? Is your startup using internet technology and game-changing business models to accelerate the world’s transition to a sustainable energy supply? To make buildings, cities, mobility or grids smarter? Or is your startup collecting data from smart meters or IoT devices, using machine learning, AI and cryptocurrencies to create energy services? Then we want to work with you, to make you succeed faster!

Join our Smart Energy Program where we help you build, validate and scale your business, find the best product/market fit to grow internationally and get you 100% ready for funding. We help you better understand product design, market fit, and business models by enabling you to directly work with relevant suppliers, users, customers, professionals and other stakeholders in the energy sector.

The Smart Energy program is led by Freerk Bisschop – a seasoned venture developer in sustainable energy and cleantech with over 30 years of working experience in science, consulting, government and management who founded, grew and sold a green energy company. An extensive network of over 70 smart energy mentors, investors, and energy partners are incorporated in the program. The participating startups will spend 180+ days in a high-value startup Program consisting of two main elements:

  1. DEEP DIVE WEEK: A highly intensive and concentrated week, working with peers in Amsterdam on a specific theme, including a combination of tailored events and group sessions for the startups. There is one Deep Dive week per month and 6 throughout the program. The startup and team can stay at their location during the program, but certain team members need to be present in Amsterdam for the Deep Dive weeks.
  2. CONTINUOUS TRACK: Throughout the program the focus areas “Team Development” and “Financials” will occur consistently, additionally continuous coaching takes place both locally at the startups location & remotely and will be executed by mentors and the Program Director Freerk Bisschop.


Rockstart joined forces with YES!Delft and InnoEnergy to provide the best startups access to the strongest ecosystem in Europe for energy & cleantech. By combining the complementary propositions of the three organizations we also provide the strongest acceleration offer. Selected startups get the opportunity to gain support from one or more programs:


What we offer

Smart Energy Alumni

WeShareSolar – Alumnus SE’14


We Share Solar has become the number 1 crowdfunding platform for collective solar-energy initiatives in the Netherlands. The platform connects (a) site owners, solar installers and project developers to successfully raise money to build and manage commercial-scale solar power plants with (b) consumers and businesses that want to invest in solar on another roof.


They support the realization of projects by taking care of financing, contracting, administration and management. Up until March, they have realized 50 projects with more than 40,000 solar panels crowdfunded by more than 4,000 people through their platform.


GreenHome – Alumnus SE’15


GreenHome is the marketplace for energy upgrades for homes. Trough their independent platform customers save time to buy solar panels, insulation and much more without hassle. In addition, they get inspired by other projects, find professionals of their neighbors trust and buy stuff with group discount together.


The company closed an investment of EUR 600K after the Smart Energy program and has steadily grown its business. Also, the team has grown over time with now 19 employees. The Co-Founder Paul Geurts van Kessel was recently mentioned as one of the “50 talents under 35” in the Financiële Dagblad.

SOLARCREED – Alumnus SE’17


SolarCreed is a smart solar energy company with specific focus on Agriculture. SolarCreed helps farmers to improve their energy practices and productivity by offering efficient, optimized and carbon-free energy for food production. It offers solar energy and storage on pay-as-you-go for powering farms in off-grid communities in Nigeria.


SolarCreed was accelerated at Rockstart Smart Energy Program 2017 in Amsterdam and have successfully raised 170k EUR in seed funding. SolarCreed has reached over 70 farms in South Western Nigeria and plans to scale further to reach more farmers in Nigeria and beyond.

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What you'll learn

We’ve created a strong curriculum that will help you design validation experiments, produce results and grow your business in a structured and accelerated manner. In 180 days, you will learn about the following subjects:

Our mentors

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Ecosystem Partners

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