Adri Kraa

Adri Kraa


    Care coordination

    Remote health diagnostics

    Field Labs (eHealth/Digital Health)



20+ years experience in product & business model innovation, serial intrapreneur in various industries and participator in (digital consumer) start-ups. Gets energized by sparring on great ideas and helping people to develop themselves and their (new) business.

Started out in European space industry, moved into management consulting and training. Held number of executive global positions for IKEA in UK and Sweden, driving strategic innovation & growth in channels/products/markets.
Co-founded a B2C IoT start-up, leading marketing and product innovation- now in exit phase. Supports ambitious SME’s in developing growth strategies.

Currently responsible for co-creating (connected) eHealth solutions and launching new propositions into EU & USA markets for a large healthcare player.