Amanda Richards Goodwin

Amanda Richards Goodwin

    Vice President Global Marketing FMCG, Health Tech and Consumer Electronics at Freelance. Previously Philips and Unilever.


    Marketing & Communications

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A highly authentic and empathetic leader, with a proven track-record in driving ambitious brand growth through meaningful and consumer-centric marketing in the FMCG, Health Tech and Consumer Electronics sectors.

Highly passionate about people and purpose – easily builds relationships, aligns stakeholders and collaborates with experts to pioneer innovation, drive brand equity and profitable growth for brands that improve lives and care for the planet.

Leverages 22 years of experience in business leadership, strategic brand development, innovation, communication, digital marketing and media at a global, regional and local level at Unilever and Philips.

Speaks 5 languages and has lived, worked and/or visited 60+ countries, leveraging her ability to work across cultures and to lead diverse, cross-functional teams across the globe.