Strategy and innovation boardroom-consulting . Eight years experience in eBusiness and marketing consultancy in several markets (i.e automotive, telecom, publishing, government, retail, health, etc.). Large companies, start-ups and spin-outs. Ten years experience in elderly care and hospitals in the Netherlands: strategy (long term vision, positioning and concepts) and innovation (experiments, learning). Key competences: strategy, customer oriented concept development, value proposition, business model development, business case, lean startup. Result oriented, devil’s advocate and guardian angel.