Tjerk Lerou

Tjerk Lerou



    General Management



    Business Development

    Business Development


Entrepreneurial strategy and business advisor with a broad and deep knowledge of and experience in the (digital) media industry. Worked with start-ups, SME and large multinationals. B2c and b2b. Combines a solid finance background, strategy and board room consulting with creativity, an entrepreneurial spirit and a down to earth business sense.

My passion is to help companies developing and executing growth strategies and new business. Mainly new stuff that has a meaningful impact and improve our lives and our planet.
Key in these processes is to inspire and convince all relevant stakeholders and to get them on board to actively support these kind of new initiatives.

I always work in close operation with my clients, since their knowledge, experience and drive are crucial for a successful execution. In practice this means that I mainly help corporates to become more entrepreneurial and coach entrepreneurs to focus and structure their energy and ideas.

At 1 July 2016 I started working at Rockstart in Amsterdam as Corporate Development Director connecting Rockstart’s start-up ecosystem, products, people and knowledge with corporates and other potential partners.