Wytse Vellema

Wytse Vellema

    Innovation Manager at Hendrix Genetics Innovations




Wytse is passionate about sourcing from small-scale farmers in developing countries, he has spent a large part of the past years in the field working directly with farmers, traders, and processors to build sustainable supply chains.

Wytse has successfully managed dozens of research and consultancy projects – up to 11 at the same time – across Africa, Latin America, and Asia. Products he has worked with include coffee, sugar cane, livestock, dairy, cereals, and fresh fruits and vegetables.

His ambition is to develop and support sourcing systems that add value to all stakeholders involved, from farmer to consumer.