Masar is a smart energy company primarily focusing on the Middle East & North Africa. The company’s solar power installations rely on network-based participation of property owners (by means of long-term rental agreements) to use their otherwise unutilized land/rooftops for solar power generation. The company’s first target market is Egypt, where the company will sell its power to the Egyptian state. The property owners then receive a share of the revenue generated from installations on their properties. The company completed its first installations in Cairo during Q1 2015.